Marketing Science and Technology Journal - Articles List

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Volume & Issue: Volume 4, Issue 1, Spring 2026

Number of Articles: 8

Blockchain and AI Convergence for Intelligent Supply Chains: A Systematic Review of Adoption Drivers and Service Innovation in E-Commerce

Pages 1-8

Mobin Sabbaghi Rostami, Khandan Alamdari

The Confluence of Strategy, Technology, and Human Capital: A Systematic Review of Integrative Frameworks for Effective E-Commerce Management in the Digital Era

Pages 9-18

Mohammad Mehdi Asgari, Anusheh khaleghi, Mobin Sabbaghi Rostami

Social Media and Non Prescription Products and Behaviors of Diabetic Patients: Evidence of Smart Health Marketing by Pharmaceutical Companies

Pages 19-30

Reza Shafei, Rojan Shafei

Examining the Role of the ISO 20022 Standard in Enhancing Artificial Intelligence Algorithms to Improve Customer Experience and Personalize Banking Services

Pages 31-44

Mahnaz Hashemi, Mohamad Reza Sanaei

Implementation of an Integrated Interoperability Standard in E-Commerce Platforms: A Case Study Based on FEAF and SOA

Pages 45-58

Mohammad Sadegh Torkaman, Ali Abbasgholizadeh

AI as an Autonomous Economic Agent Redefining E Commerce and E Service Ecosystems Beyond Human Centric Models

Pages 59-63

Reza Asadi

The Role of Social Media in Enhancing Customer Trust and Purchase Decision-Making in Electronic Marketing

Pages 64-70

Edris Farahmand, Mehdi Hosseinpour

Investigating the Moderating Role of Relationship Marketing In the Relationship Between Business Intelligence and the Quality of Social Security Insurance Services (Case Study of the Kerman Province Social Security Organization)

Pages 71-81

Mahdi Pourjoupari, Zahra Anjomshoae, Hossein Adhami

Marketing Science and Technology Journal