Marketing Science and Technology Journal - Articles List

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Volume & Issue: Volume 1, Issue 1, Winter 2022, Pages 1-220

Number of Articles: 8

Crypto Assets: Evolution and Revolution in International Financial Markets

Pages 1-11

Klaus Peter Follak

The Intra-Sectional Marketing Maturity and the E-Banking Market Share; Involvement of other Units in Marketing Activities

Pages 13-28

Reza Shafei, Shadie Sijanivandi

The Impact of E-WOM Participation on Loyalty: The Mediating Role of Personal and Social Website Identification

Pages 29-46

Shahryar Tatari, Azar Kaffashpoor, Amir Mohammad Fakur Saghih

Unpacking nation branding: Identification of key influential, processual, and outputs

Pages 47-78

Zohreh Dehdashti Shahrokh, Akbar Sepahvand

Exploring the Effective Factors on the Process of Customer E-loyalty Formation in Online Shops in Iran

Pages 79-114

Hadi Teimouri, Maryam Goodarzvand Chegini

Designing Customer Knowledge Management Model to Create Value in Online Business: A Case Study of Electronic Retailers

Pages 115-142

Mandana Sharifi, Ali Sanayei, Azarnoosh Ansari

Dynamic Marketing Capabilities and Organizational Performance: The mediating role of Operational Marketing capabilities

Pages 143-164

Shadi Zohourian, Fariborz Rahimnia, Tahereh Nabizadeh

A Novel Business Model for a Cyber-Physical System(CPS)-Based Smart Irrigation Network

Pages 165-179

MaryamParisa Amani, Mohammad Taghi Isaai, Alireza Farhadi

Marketing Science and Technology Journal