1
Marketing Management Department, Faculty of Management & Accounting, Professor at Alameh Tabataba'i University, Tehran, Iran
2
Marketing Management Department, Faculty of Accounting and Management, Phd candidate at Allameh Tabataba’i University Tehran, Iran
Abstract
This study aims to identify key influential, processual, and output factors of nation branding based on qualitative case studies on primary nation branding by systematically reviewing the nation branding literature. We conducted our study using the meta-synthesis method and reviewed qualitative case studies in the nation branding literature. The results showed that case studies on nation branding examined the influential, processual, and output factors of nation branding. The originality of this study was approved based on indicating key nation branding factors based on systematic review and synthesis of the literature on nation branding.
Dehdashti Shahrokh,Z and Sepahvand,A . (2022). Unpacking nation branding: Identification of key influential, processual, and outputs. Marketing Science and Technology Journal, 1(1), 47-78.
MLA
Dehdashti Shahrokh,Z , and Sepahvand,A . "Unpacking nation branding: Identification of key influential, processual, and outputs", Marketing Science and Technology Journal, 1, 1, 2022, 47-78.
HARVARD
Dehdashti Shahrokh Z, Sepahvand A. (2022). 'Unpacking nation branding: Identification of key influential, processual, and outputs', Marketing Science and Technology Journal, 1(1), pp. 47-78.
CHICAGO
Z Dehdashti Shahrokh and A Sepahvand, "Unpacking nation branding: Identification of key influential, processual, and outputs," Marketing Science and Technology Journal, 1 1 (2022): 47-78,
VANCOUVER
Dehdashti Shahrokh Z, Sepahvand A. Unpacking nation branding: Identification of key influential, processual, and outputs. Marketing Science and Technology Journal. 2022;1(1):47-78.
Marketing Science and Technology Journal